Jeff Hughes is the Director of the Environmental Finance Center and the Principal Investigator for the Water Research Foundation project mentioned in the post.
A recent report estimated that water utilities across the country will need $1,000,000,000,000 (count the zeros…) to cover their infrastructure needs. All signs indicate that most of this revenue is going to come from selling water services, and that as the needs of the industry rise, so too will the need for strategies to increase revenue in a predictable and sustainable manner. A recent analysis of rate and revenue trends indicates that relying on simple price increases on the amount of water sold may be neither a predictable nor sustainable revenue strategy.
