To address the huge costs of stormwater management, communities across the nation are creating new programs to attract investment. But what are the key conditions and governing structure needed to encourage higher private investment in localized stormwater management? The EFC at UNC recently examined this question with a group of stormwater professionals from 31 states and Washington DC. Hosted by SESWA, the discussion focused on different communities’ approaches to folding incentives into a stormwater management plan. We took the perspective of a downtown parking lot owner, weighing our financial options as we sought to mitigate stormwater effects on our property. Would we install green infrastructure on our parking lot?